If you go to the grocery store with out a list, you're wasting your money. This is what I discovered in the last month, after a very frugal year. We had several holiday parties to attend and some holiday meals to bring food to. If we were able to plan for the event we used our overage. We made a list and were able to get a spiral sliced ham with overage. On another trip we were able to get a cocktail shrimp ring with our overage.
But earlier in the month, when we were on vacation at the condo it was a total bust. We spent $48 (I know shocker!) on a bag of food and some beer. I almost died spending that much and with only a few coupons. It was while I was away from a printer or my coupon stash at home, and the moneymaker deals were scarce. It was so discouraging and depressing. I didn't even want to use up my gift cards to pay that much. I'm used to getting three or four shops on a $10 gift card, so to use over 4 on a trip was unheard of.
One thing that has proven to be my best tip of the year, is to remember that if buying something makes money, you have to get it - even if you have no use for it. I buy lots of phazyme, vitamins, CWS and donate or sell at garage sales. You also need to plan to get free things (alka seltzer, theraflu) just to bring up your total so you can use a $5 off $25 coupon, and use the $5 savings for the things you need and want, that aren't on sale.
But the most important thing is to have a plan for your shop.